Nairobi Woman Representative Esther Passaris has launched a high-end fashion line called Roots & Thread, drawing inspiration from traditional Kenyan textiles including kikoi, kitenge, and maasai shuka patterns reimagined for contemporary fashion.

The collection, unveiled at a star-studded event at the Fairmont Norfolk Hotel, features 32 pieces ranging from evening wear to casual streetwear, all manufactured locally by Kenyan tailors and artisans.

“Fashion is culture, and Kenyan culture is world-class,” Passaris told guests. “Every stitch in this collection tells a story of who we are.”

The line will be available online and at select boutiques in Nairobi, Mombasa, and Kisumu from July 1st.